Editorial policy

This page explains the standards behind the articles. The site is written in the first person by a practitioner who has reviewed P2P landing pages, and the approach below applies to every piece.

How articles are written

Every article begins with a clear question and then examines the parts of a page in turn: the offer, the proof, the disclosures, the form and the follow-up. Paragraphs are short, with one idea each, and subheadings mark the points where the argument changes direction.

I compare options and trade-offs rather than naming one best design. I avoid hype words, vague superlatives, filler introductions, clickbait and unsupported comparisons.

Numbers and sources

  • Every figure comes with context: sample size, time frame, traffic source and what the figure does not show.
  • My own estimates and observations are labelled as mine.
  • Outside sources are described by type, for example a regulator publication, a platform's published terms or an industry survey.
  • I do not invent statistics, and I do not present a single test result as a general rule.

Risk, compliance and claims

Capital-at-risk language, fees, liquidity limits and default risk are treated as essential content. I explain how UK financial promotion rules affect what a landing page can claim, but this is explanation and not legal advice. I never promise returns, approvals, conversion lifts or guaranteed outcomes.

Examples and brands

I do not name real brands as good or bad examples. Where a page pattern needs illustrating, I describe it in general terms.

Independence

The site carries no advertising. Articles are not written to promote any platform, product or service.

Corrections

If I find or am told of a factual error, I check it against the relevant source. Where the error is confirmed, I fix the text and, if the change affects the meaning of the article, add a short note saying what was changed. Typos and minor wording fixes may be made without a note.

To report a mistake, use the details on the Contacts page. Please include the article title and the passage concerned, and a source if you have one.

Limits

Each article ends with what I would test first and the limits of my conclusions. Please read those limits as part of the piece.